One of the basic challenges faced by the “Geographical Indications (GI)” goods are “Lack of awareness” among the people about the uniqueness and importance of the GI goods. We have 400 plus Goods secured GI status in India under various categories like Agricultural, Handicrafts, Manufacturing goods, food stuff, Natural Goods. Recently DPIIT under Government India working towards to increase the awareness as well as to promote Geographical Indications through Events like National Photography Contest themed as “भारत की अमूल्य धरोहर” exclusively for GI goods by CIPAM on the eve of World IP day 2022, Indian GI fair in August 2022 etc. To take the awareness closer to the stakeholders now DPIIT produced a proposal for “Audio-Visual Campaign” for GIs and inviting applications from reputed Audio-Visual Agencies for the same. As the proposal last date to submit responses on or before 07.10.2022 and it must submit on GeM portal
To access the full document of the proposal please Click here